Most Popular Toys 2011
Nominees for Toy of the Year 2011 were announced on November 22nd 2010. The
award winners were announced on February 12th 2011 in New York
City. Even though these are the 2011 awards, the winners are for the most popular toys of 2010.
The awards are from The Toy Industry Association. Here are
the nominees and the award winners:
Toy of the Year 2011 Award Winner = 
ACTIVITY TOY OF THE YEAR
Toys that inspire creative play through various forms of activity
Crayola Color Wonder Sound Studio (Crayola, LLC)
LEGO Atlantis Neptune Carrier (LEGO Systems, Inc.)
LEGO Toy Story Western Train Chase (LEGO Systems, Inc.)
Paper Jamz™ Guitar (WowWee)
Play-Doh Mega Fun Factory (Hasbro, Inc.)
Real Construction Deluxe Tool Workshop (JAKKS Pacific, Inc.)
BOY TOY OF THE YEAR
Toys developed for boys of any age
Air Hogs® Hawk Eye (Spin Master Ltd.)
Hot Wheels® RC Stealth Rides (Mattel)
Nerf N-Strike Stampede ECS Blaster (Hasbro, Inc.)
Real Construction Deluxe Tool Workshop (JAKKS Pacific, Inc.)
Spy Net™ Video Watch (JAKKS Pacific,
Inc.)
Toy Story 3 Blast Off Buzz Lightyear (Thinkway Toys)
TRON: Legacy Zero Gravity Light Cycle (Disney and Spin Master)
EDUCATIONAL TOY OF THE YEAR
Toys that help children to develop special skills and knowledge through play
Alphie (Hasbro/
Playskool)
Furnished School Building (Playmobil®
USA)
iXL™ Learning System  (Fisher-Price®, Inc.)
LeapFrog Leapster Explorer Learning Experience (LeapFrog)
Math Dice® Jr. Kid's First Mental Math Game (ThinkFun Inc.)
MobiGo™ (VTech Electronics North
America)
V.Reader™ (VTech Electronics North America)
GAME OF THE YEAR
Children's board, card, CD-ROM or electronic game formats. (NOTE: All electronic games must have an ESRB "Early
Childhood" rating)
5 Second Rule (Patch
Products)
LEGO Creationary Game (LEGO Systems, Inc.)
LEGO Minotaurus Game (LEGO Systems, Inc.)
LOOPZ™ (Radica)
Rory's Story Cubes (Gamewright)
Scrabble Flash (Parker Bros.)
SPOT IT! (Blue Orange
Games)
GIRL TOY OF THE YEAR
Toys developed for girls of any age
Barbie® Video Girl (Mattel)
FurReal Friends GoGo My Walking Pup (Hasbro, Inc.)
Justin Bieber Music Video Collection Singing Figures (The Bridge Direct, Inc.)
Monster High™ Doll Assortment (Mattel)
Princess & Me 18" Dolls (JAKKS Pacific, Inc.)
Squinkies™ Cupcake Surprize! Bake Shop (Blip® Toys)
ZooblesTM (Spin Master Ltd.)
INFANT/TODDLER TOY OF THE YEAR
Toys developed for infant children and toddlers (ages up to 36 months)
Explore N' Grow Musical Gear Center (Playskool)
Laugh & Learn™ Learn & Move Music Station™ (Fisher-Price, Inc.)
LEGO® DUPLO® Play with Numbers (LEGO Systems, Inc.)
Lil' Zoomers™ Spinnin' Sounds Speedway™ (Fisher-Price, Inc.)
Mega Bloks® Pull Along Musical Pirate Ship (MEGA Brands)
My First Disney Princess Baby dolls (Tollytots®, a
division of JAKKS Pacific, Inc.)
My Own Leaptop (Leapfrog)
INNOVATIVE TOY OF THE YEAR
Toys that combine innovation and play value
iXL™ Learning System (Fisher-Price®, Inc.)
LEGO® Games Minotaurus (LEGO Systems, Inc.)
Paper Jamz™ Guitar (WowWee)
Scrabble Flash (Parker Bros.)
Spy Net™ Video Watch (JAKKS Pacific, Inc.)
The Sing-a-ma-jigs!™ (Mattel Inc.)
V.Reader™ (VTech Electronics North America)
OUTDOOR TOY OF THE YEAR
Toys designed for outdoor play
Flickin' Chicken (Haywire Group, Inc.)
Makin' Mudpies (Little Tikes)
Nerf Super Soaker Shot Blast (Hasbro, Inc.)
Razor® Siege™ Caster Scooter (Razor USA, LLC)
Sky Ball® and Bat (Maui Toys ®)
Whiplash™ (Street
Surfing)
YBIKE (National Sporting Goods)
PRESCHOOL TOY OF THE YEAR
Toys developed for preschool-aged children (ages 3-5)
Dance Star Mickey (Fisher-Price®,
Inc.)
iXL™ Learning System (Fisher-Price®, Inc.)
My Take Along Puppet Theater (Playmobil®
USA)
The Sing-a-ma-jigs!™ (Mattel Inc.)
Tonka Chuck & Friends Chuck's Stunt Park (Hasbro, Inc.)
V.Reader™ (VTech Electronics North America)
PROPERTY OF THE YEAR
Property that had the greatest success spreading its brand throughout the industry
Ben 10 Ultimate Alien (Cartoon Network Enterprises)
ChuggingtonTM (Ludorum)
Dinosaur Train (The Jim Henson Company)
Monster HighTM (Mattel)
Thomas & FriendsTM (HIT Entertainment)
Toy Story 3 (Disney Consumer Products)
SPECIALTY TOY OF THE YEAR
Toys primarily distributed through specialty retailers
Furnished School Building (Playmobil® USA)
HEXBUG® Nano Habitat Set (Innovation First Labs, Inc.)
My Take Along Puppet Theater (Playmobil® USA)
Shrinky Dinks® Deluxe (Creativity for
Kids/Faber-Castell USA)
Solitaire Chess™ (ThinkFun
Inc.)
UPPY™ Uglydoll® (Pretty
UglyTM LLC/Uglydoll®)
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